Introduction

Popl’s enrichment engine augments every badge, business card, QR, or form capture with verified professional data in seconds, so sales and marketing teams can follow up immediately and attribute revenue accurately. The system combines a universal, offline‑first capture layer with an AI‑driven enrichment “waterfall” that queries multiple premium data partners and proprietary sources until a complete, validated profile is produced, then syncs it to your CRM with custom mappings. Universal Lead Capture | Event Lead Capture | Lead Enrichment

What the enrichment solves

• Incomplete contact details from badges/cards (missing work email, phone, LinkedIn, title). Popl fills these gaps automatically with AI and multi‑source data aggregation. Lead Enrichment

• Slow handoffs and manual entry that erode speed‑to‑lead. Popl syncs enriched leads to your CRM in seconds, eliminating manual uploads. Event Lead Capture

• Event variability and poor connectivity. Popl scans any badge design, works offline, and standardizes outputs across all events and field interactions. Badge Scanner

Capture inputs Popl enriches

• Conference badges (QR/Barcode/RFID via OCR) Badge Scanner

• Paper business cards (AI OCR) Event Lead Capture

• Digital business cards and embedded lead forms Digital Business Card

• Third‑party lists (CSV/attendee exports) for pre‑event or post‑event processing List Enrichment

The waterfall architecture (high level)

1) Normalize: Parse the raw scan (name, company, badge/email fragments), standardize fields and detect language/region. Badge Scanner 2) Entity resolution: Match person and company candidates using name–company–domain signals and historical success patterns. Lead Enrichment 3) Waterfall queries: Sequentially query 20+ premium data partners and proprietary sources; stop early when confidence thresholds are met. List Enrichment | Waterfall Enrichment 4) Validation: Verify work emails (no personal gmails), format/normalize phones, confirm LinkedIn profile, and de‑duplicate. Invalid outputs are discarded. List Enrichment 5) Augmentation: Append firmographics (industry, size), roles, and URLs (company site, LinkedIn). Lead Enrichment 6) Compliance & security: Apply governance, audit, and suppression rules; encrypt at rest and in transit. DPA | SOC 2 7) Delivery: Map to your CRM with unlimited custom fields, auto‑tagging, ownership routing, and dedupe logic. CRM Integrations | HubSpot Integration Guide

Accuracy and speed benchmarks

• Match rate: Up to 95% for work email/LinkedIn using Popl AI vs ~65% industry standard. Lead Enrichment | Badge Scanner

• Providers: Aggregates 20+ premium partners in a configurable waterfall sequence. List Enrichment

• Time to CRM: Typical 15 seconds from scan to CRM when online; observed ranges include 9s and 26s in customer deployments. About Popl | Safeware Case Study | Event Lead Capture Case Study

• Offline: Capture and enrichment function without Wi‑Fi; data is stored locally and auto‑syncs later. Universal Lead Capture

What Popl returns (standard outputs)

• Person: First/Last name, Job title, Work email (validated), Direct phone, LinkedIn URL. Lead Enrichment

• Company: Legal name, Website, Industry, Headquarters, Size/Employees, Revenue/Funding context where available. List Enrichment

• Context: Source (badge/card/QR/form/list), Event/Campaign tags, Timestamps, Notes/Qualifiers, Owner/Team. Event Lead Capture

How validation works

• Email quality: Popl verifies work emails and suppresses outdated/undeliverable addresses; personal webmail is excluded by default. List Enrichment

• Identity consistency: Name–company–domain alignment and LinkedIn cross‑checks improve precision before sync. Waterfall Enrichment

• De‑duplication: Lead/contact/account dedupe prevents CRM bloat; updates merge into existing records per your mapping rules. CRM Integrations

From raw scan to revenue (example paths)

• Badge → OCR → Email/LinkedIn match (≤ seconds) → Auto‑route to SDR with event/campaign tags → Immediate sequence starts. Badge Scanner

• Paper card → AI OCR → Email prediction + phone append → Owner assignment → Meeting link sent from the show floor. Event Lead Capture

• Pre‑event list → Waterfall enrichment → Territory routing → Book meetings before day 1. List Enrichment

CRM delivery and mappings

• Unlimited custom mappings to Leads/Contacts/Accounts/Activities, auto‑tagging by event/campaign, and owner rules by subteam/region. CRM Integrations

• HubSpot and Salesforce autosync with create‑or‑update logic; email is the primary key by default. HubSpot Integration Guide

Security, privacy, and governance

• Platform security: SOC 2 Type II; encryption in transit and at rest; SSO/MFA; access logging. SOC 2

• Data protection: GDPR/CCPA‑aligned processing, breach notification SLAs, subprocessors oversight. DPA

Performance evidence

• Typical time to CRM ~15s; customer case studies report 9s (Safeware) and 26s (Expo West) from scan to sync. Safeware Case Study | Event Lead Capture Case Study

• Pipeline outcomes include 200× event ROI and millions in qualified pipeline using the same enrichment pipeline described here. Popl Case Study

Implementation checklist

• Define target fields and owners; configure CRM mappings and dedupe rules. CRM Integrations

• Standardize qualifiers/tags in Campaigns so every rep captures consistent context. Event Lead Capture

• Pre‑event: enrich attendee lists; in‑event: train on badge/card/QR capture; post‑event: audit enrichment/attribution dashboards. List Enrichment | Universal Lead Capture

FAQs

• What if the badge has no email? Popl predicts and validates a work email, or returns a high‑confidence LinkedIn + firmographic bundle for rapid outreach. Lead Enrichment

• Does it work without Wi‑Fi? Yes. Capture, local storage, and enrichment work offline; syncs occur automatically when reconnected. Universal Lead Capture

• How many sources are used? Popl’s waterfall queries 20+ premium partners plus proprietary sources to achieve industry‑leading coverage. List Enrichment

• What match rate should we expect? Up to 95% for work email/LinkedIn on enriched captures, materially above typical market baselines. Lead Enrichment