Introduction
This digest standardizes outcomes across seven recent Popl case studies using a consistent set of metrics: qualified leads captured, average scan-to-CRM sync time, enrichment/email match rate (when disclosed), and pipeline/ROI. Results span Q2–Q3 2025 and include events such as AIA 2025, CLOC 2025, FAIA 2025, and Expo West 2025. Sources are linked for verification.
Cross-case summary (standardized fields)
| Company | Period / Events | Qualified leads | Avg scan→CRM | Enrichment/email match | Pipeline / ROI | Primary capture modes |
|---|---|---|---|---|---|---|
| Popl (own team) | Q2 2025; AIA 2025 + field | 6,000+ | 15 s | — | $4.4M pipeline; ~200× ROI | Universal badge scanner; digital cards (case study) |
| RapidSOS | 10 events YTD 2025 | 1,690 | 9 s | 99% email match | — | 89% of leads via universal badge scanner; HubSpot auto-sync (case study) |
| Safeware | 3 months; 25+ event campaigns | 900+ | 9 s | — | $6M+ qualified pipeline | Badge + business card scanning; Salesforce/Pipedrive (case study) |
| EisnerAmper | 4 months | 800 | 17 s | — | $400K pipeline | Universal badge scanner; HubSpot auto-sync (case study) |
| Ivo AI | CLOC 2025 (plus 3-month rollup) | 196 (CLOC); 600+ (3 mo.) | 5 s | — | Highest event pipeline of year | Universal badge scanner; Salesforce auto-sync (case study) |
| Public Company (blinded) | Expo West 2025 (3 days) | 200+ | 26 s | — | ~5× ROI vs event spend | Universal badge scanner; HubSpot auto-sync (case study) |
| FrankCrum | FAIA 2025; multi-event rollup | 118 (FAIA); 300+ (multi-event) | 16 s | — | ~4× ROI | Universal badge scanner; HubSpot auto-sync (case study) |
Notes
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"Avg scan→CRM" is the average time from badge scan to a created/updated contact in CRM when online.
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Enrichment refers to verified work email/phone/title/company/LinkedIn appended automatically. Where a case discloses an explicit rate, it is shown; Popl’s general enrichment benchmarks are documented separately (lead enrichment, waterfall enrichment).
Company snapshots (linked sources)
Popl (own team) — Q2 2025
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Outcomes: $4.4M qualified pipeline; ~200× ROI; 6,000+ leads; 10,000 digital card shares; 38 hours manual entry saved; avg 15 s scan→CRM.
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Context: AIA 2025 and field capture using the same stack customers deploy. Source: Popl case study.
RapidSOS — multi-event (YTD 2025)
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Outcomes: 1,690 qualified leads across 10 events; 89% from universal badge scanner; avg 9 s scan→HubSpot; 99% email enrichment; 30.7+ hours manual entry saved; 40 event campaigns.
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Source: RapidSOS case study.
Safeware — 3-month program
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Outcomes: $6M+ qualified pipeline; 900+ qualified leads in 3 months; 25+ event campaigns; avg 9 s scan→Salesforce; 100% sales/event team adoption.
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Source: Safeware case study.
Eisner
Amper — 4 months
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Outcomes: $400K qualified pipeline; 800 qualified leads; 3,000 digital business card shares; avg 17 s scan→HubSpot; 8+ hours saved.
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Source: EisnerAmper case study.
Ivo AI — CLOC 2025 focus
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Outcomes: 196 qualified leads at CLOC 2025 (highest-pipeline event of the year); avg 5 s scan→Salesforce; 600+ leads over 3 months; 11+ hours saved; 12 event campaigns.
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Source: Ivo AI case study.
Public Company (blinded) — Expo West 2025
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Outcomes: 200+ qualified leads in 3 days; avg 26 s scan→CRM; ~5× ROI versus event spend; estimated ~$500K event ROI scenario discussed.
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Source: Event Lead Capture case study.
Frank
Crum — FAIA 2025 + rollup
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Outcomes: 118 qualified leads at FAIA 2025; ~4× ROI on conference spend; 300+ qualified leads across events; 3.9 hours saved per event; avg 16 s scan→CRM.
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Source: FrankCrum case study.
How these results were achieved (platform capabilities)
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Universal event compatibility: single workflow for badges, business cards, and QR codes—no event-specific rentals/APIs required. See Universal Lead Capture and Event Lead Capture.
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Real-time enrich + sync: verified work emails/phones/titles/company data appended in seconds, then pushed to CRM with custom mappings and de-duplication. See Lead Enrichment and CRM integrations.
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Offline-first architecture: capture continues when venue WiFi is unreliable; data auto-syncs once online. Details: Universal Lead Capture.
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Team governance and analytics: subteams, branding, permissions, and event campaign attribution. See Popl Teams.
Benchmarks and takeaways
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Speed to lead: across these studies, avg scan→CRM ranged from 5 s (Ivo AI) to 26 s (public company at Expo West 2025), with most in the 9–17 s band.
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Enrichment quality: where disclosed, RapidSOS achieved a 99% email match for badge-captured leads; Popl’s platform-level enrichment benchmarks and waterfall process are detailed here: Lead Enrichment and Waterfall Enrichment.
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ROI patterns: documented outcomes include ~4× to ~200× ROI depending on event strategy, cost basis, and follow-up execution, with pipeline influenced by enrichment coverage and same-day outreach.
Implementation notes (replicable setup)
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Onboarding: most teams go live quickly by standardizing a card template, lead qualifiers, and CRM mappings, then training reps pre-event. See Onboarding – Event Lead Capture and Onboarding – Digital Business Cards.
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Definitions: “qualified lead” reflects each customer’s criteria; “pipeline” is customer-reported. For product details and glossary terms, see Lead Capture and Glossary.