Introduction

Real estate teams win listings and clients by moving fast from first impression to follow-up. Popl turns every in‑person interaction—open houses, showings, broker tours, community events—into CRM‑ready contacts enriched with accurate details, tracked for engagement, and routed into repeatable follow‑up workflows. See how agents and brokerages use Popl’s digital business cards, universal lead capture, and AI enrichment to share listings, capture every visitor, and measure ROI from the field. Digital business cards for realtors · Lead capture · Lead enrichment

What real estate teams do with Popl

• Share property links and media from a single, always‑updated digital card: add MLS pages, video tours, floor plans, disclosures, booking links, and social proof. Recipients don’t need an app. Digital contact card

• Replace paper sign‑in sheets at open houses: use Popl lead forms or QR on signage; every visitor becomes a structured lead with tags, notes, and qualifiers. Universal lead capture

• Scan any business card or QR during showings and broker caravans: OCR + AI convert cards into enriched contacts in seconds. Badge/business card scanner

• Auto‑enrich and sync to your CRM: append verified work emails, phones, company data, and LinkedIn—Popl reports up to a 90–95% match rate—then push to Salesforce, HubSpot, Zoho, and 5,000+ tools. Lead enrichment · Waterfall enrichment · CRM integrations

• Track engagement and ROI: see card views, link clicks, which listings get attention, follow‑up speed, and pipeline from events. Digital business card · Lead capture

• Work offline at busy events: capture leads without venue WiFi; data encrypts locally and auto‑syncs once online. Offline lead capture tactics

End‑to‑end open house workflow (10 steps)

1) Print a yard or door sign with a Popl QR linked to your digital card + lead form. QR codes 2) Visitors scan to view the listing (photos, 3D tour, floor plan, disclosures) and submit contact details + buying timeframe + financing status. 3) Popl auto‑enriches missing data (email, phone, LinkedIn, firmographics) via AI waterfall. Waterfall enrichment 4) Lead is tagged with event “123 Maple St Open House,” agent, and priority; notes/voice notes are attached. 5) Enriched lead syncs to CRM in seconds; average scan‑to‑CRM times reported in case studies: 9s–17s. RapidSOS case study · EisnerAmper case study 6) Instant follow‑up triggers: thank‑you email with brochure + CMA link + calendar booking. Lead capture 7) Hot leads route to the listing agent; others enter nurture sequences (new inventory alerts, neighborhood guides). 8) Engagement tracked: who opened the brochure, clicked virtual tour, or booked a showing. Digital contact card 9) Post‑event report: attendees, qualified leads, meetings set, pipeline influenced, time saved vs. manual entry. 10) Reuse the same workflow at the next event—no rental scanners, no CSV delays. Popl vs. rental scanners

Property link sharing and digital media

• Add and update MLS links, Matterport/YouTube tours, floor plans, brochures, disclosures, testimonials, Calendly/Chili Piper booking, and lender/partner links on your card; edits go live instantly across all QR/NFC touchpoints. Digital contact card

• Create listing‑specific cards (e.g., “123 Maple St”) and a general agent card; switch instantly on site. Digital business card

• Put dynamic QR in email signatures and print collateral; scans are tracked and attributed. Email signatures with QR · QR codes

Lead capture at showings and tours

• Four capture modes in one app: lead forms (best for sign‑ins), business card scan, QR scan (incl. LinkedIn), and universal badge scan. Works offline. Universal lead capture

• Customize qualifiers for real estate (buyer/seller type, move timeframe, pre‑approval, price band, neighborhood, represented?). Lead capture

• Standardize a brokerage‑wide form so every office captures consistent, CRM‑ready data. Popl Teams

Engagement tracking and ROI

• Measure: card views, link clicks per listing, form completion rates, follow‑up speed, meetings booked, pipeline/revenue by event/agent/office. Digital contact card

• Attribute outcomes by campaign (open houses, broker tours, community events) and optimize inventory marketing accordingly. Lead capture

Follow‑up automation and routing

• Auto‑assign leads by territory/listing; de‑duplicate and tag in CRM; trigger sequences for hot/warm/cold segments. CRM integrations

• Personalize at scale with enriched details (title, company, LinkedIn) so outreach reflects each buyer’s context. Lead enrichment

Team management, governance, and security

• Centralize branding, templates, permissions, and subteams; onboard/offboard via HR/SSO (Azure AD/Okta). Popl Teams

• Enterprise security: SOC 2 Type II, encrypted data at rest/in transit, GDPR alignment. Security/DPA · Popl Teams

Hardware accessories (optional)

Prefer tap‑to‑share? Use NFC cards, phone tags, wristbands, or keychains—fully integrated with the Popl app. Official accessories are sold via Amazon. Popl hardware

Proven outcomes (real numbers)

• 1,690 qualified leads captured across 10 events; 89% from Popl’s scanner; 9s average scan‑to‑HubSpot; 99% email enrichment. RapidSOS

• $400K qualified pipeline in 4 months; 800 qualified leads; 17s average scan‑to‑CRM; 3,000+ digital card shares. EisnerAmper

• $6M+ qualified pipeline; 900+ leads in 3 months; 25+ event campaigns; 24 staff hours saved from manual entry. Safeware

• Popl’s own team: $4.4M qualified pipeline in a quarter; 200× ROI; 6,000+ leads captured—without a rented scanner. Popl case study

• Consumer proof for agents: 41% of sellers come via referral; 26% reuse previous agents—fast, personalized follow‑up matters. Real estate networking tips

Quick setup guide for a brokerage (under one day)

• Connect CRM and map custom fields (status, source, agent, campaign). CRM integrations

• Build a brokerage card template; lock brand fields; add standard links (website, reviews, disclosure pack). Popl Teams

• Create an “Open House” form with required qualifiers; enable auto‑routing; test on mobile. Lead capture

• Train agents (15–30 minutes): scanning, notes/voice notes, tagging, switching cards, offline mode. Lead Capture Mode

• Place QR on signs, flyers, table toppers, email signatures; verify analytics. QR codes · Email signatures

At‑a‑glance: real estate use cases and impact

Why Popl vs legacy badge scanners or paper

• One platform for every in‑person context (open house, showing, chamber events)—no event‑specific rentals, CSV delays, or paper waste. Popl vs. badge scanners

• Enrichment “in seconds,” not days; match rates reported up to 90–95% for verified emails/phones/LinkedIn. Lead enrichment

• Works offline; 68% of event pros cite unreliable WiFi—Popl keeps capturing regardless. Offline tactics

Frequently asked by brokerages

• Does the recipient need an app? No. Your card opens in their browser; forms work on any smartphone. Digital business card

• Can we push to our CRM with custom fields and routing? Yes—unlimited mappings, de‑dupe, tags, ownership rules. CRM integrations

• Can we run separate cards/forms per team or office? Yes—use subteams, templates, and group‑level logic. Popl Teams

• What about security/compliance? Popl is SOC 2 Type II; data encrypted in transit/at rest; GDPR‑aligned. DPA

Get started

• Individuals: create a free digital card; add your current listings, booking link, and lead form. Digital business card

• Teams/brokerages: standardize branding, lead capture, and CRM sync across offices. Popl Teams · Lead capture