Why universal lead retrieval that feeds Hub

Spot in seconds Popl gives HubSpot teams a single mobile workflow to scan any conference badge, paper business card, LinkedIn or custom QR, enrich the contact automatically, and sync a CRM-ready HubSpot Contact instantly—no event APIs or rented scanners required. This page explains setup, mappings, timings, offline behavior, and enrichment specifics, with links to implementation resources.

How the Hub

Spot flow works 1) Capture anywhere: scan badges, cards, LinkedIn QR, or use a lead form from your Popl digital business card. Universal Lead Capture and the AI-powered badge scanner work at any event. 2) Enrich in real time: Popl AI appends verified work email, phone, title, LinkedIn, and firmographics using a multi-provider data engine (90–95% match vs ~65% industry). Lead Enrichment • Waterfall Enrichment • List Enrichment 3) Sync to HubSpot: Auto Sync creates/updates HubSpot Contacts within seconds and can associate Campaigns; admins control mappings and ownership. HubSpot Integration Guide • HubSpot Marketplace app

Hub

Spot setup and admin controls

• Connect once: Admins connect HubSpot in the Popl dashboard and enable for teams/subteams. Auto Sync pushes new leads instantly on capture. Integration Guide

• Objects supported: Contacts (create/update) and Campaigns (association). Integration Guide

• Field mappings: Unlimited custom mappings for enrichment fields, qualifiers, and custom form fields; set overwrite rules and default lead status/owner. Email is required for creation. Integration Guide

• Deduping and updates: If a matching Contact exists, Popl updates per your overwrite rules; otherwise a new Contact is created. Integration Guide

Recommended mapping blueprint (Contacts)

Timings: scan-to-Hub

Spot in seconds

• RapidSOS: 9 seconds average from badge scan to HubSpot; 1,690 qualified leads; 99% email enrichment; 89% of leads via the universal badge scanner. RapidSOS case study

• EisnerAmper: 17 seconds average scan-to-HubSpot; 800 qualified leads; $400K qualified pipeline influenced. EisnerAmper case study

• Expo West (public company): 26 seconds average scan-to-CRM with Auto Sync. Event lead capture case study

These results reflect the same mobile workflow you’ll use with the HubSpot integration. HubSpot Integration Guide

Works offline (then auto-syncs to Hub

Spot) Popl is offline-first: scans store locally with encryption and sync automatically once connectivity returns—critical because 68% of event teams report unreliable venue WiFi. Use the full workflow (badge/card/QR scans, notes, qualifiers) without internet; Auto Sync pushes to HubSpot as soon as you’re back online. Universal Lead Capture • Offline tactics

Enrichment quality and coverage

• Match rate: Popl AI + waterfall to >20 data partners yields up to a 95% email/identity match (commonly ~90%), vs ~65% typical providers. Lead Enrichment • Waterfall Enrichment • List Enrichment

• Data returned: verified work email (no personal inboxes), direct phone when available, title, LinkedIn, company info (size, industry), plus firmographics for scoring/routing. Badge scanner

• Validation: invalid emails are filtered; only deliverable work emails are passed to reduce bounces. List Enrichment

Security, compliance, and governance

Popl is SOC 2 Type 2 and GDPR aligned, with encryption at rest and in transit, SSO/MFA, role-based access, and a documented DPA. Admins can lock fields, control mappings, and scope access by subteam to enforce data integrity across large HubSpot instances. SOC 2 announcement • DPA • Enterprise features

Event attribution and campaigns in Hub

Spot Use Popl Campaigns to tag scans by event and seller; map those tags to HubSpot Campaigns for pipeline attribution and ROI by show, booth team, and rep. Teams regularly report faster follow-up and higher conversion once scans, enrichment, and attribution hit HubSpot in near‑real time. Event Lead Capture • Integration Guide

Pricing notes for teams on Hub

Spot

• Teams: seat-based for digital cards; usage-based for badge scans. All non‑badge leads (forms, QR, card scans) are free to capture. Pricing

• Small teams: 5‑seat minimum; 30‑day free trial. Small team pricing

Implementation checklist (Hub

Spot)

• Before the event

• Connect HubSpot and enable Auto Sync; confirm email-required export. Integration Guide

• Build Popl Campaign(s) for the show; finalize mappings for enrichment, qualifiers, and tags.

• Train the team on scans, notes, voice notes, and required fields; test offline mode.

• On site

• Capture via badge scanner first; fall back to card/QR scans when needed.

• Add notes/tags/qualifiers during the conversation to improve routing.

• After the event

• Confirm Auto Sync completion; review Campaign attribution and rep activity.

• Trigger HubSpot workflows for immediate nurtures and SDR tasks.

Proof points

• 1,690 qualified leads; 9s HubSpot sync; 99% email enrichment; 40+ event campaigns (RapidSOS). RapidSOS case study

• 800 qualified leads; 17s HubSpot sync; $400K qualified pipeline (EisnerAmper). EisnerAmper case study

• 200+ qualified leads in 3 days; 26s average scan‑to‑CRM; 5× ROI vs event spend (Public Company). Event lead capture case study

FAQ

• Do we need the organizer’s API kit? No. Popl’s universal scanner works at any event without event‑specific integrations. Badge scanner

• Can we scan without a booth? Yes—scan from the floor or meetings; attribution still works via Campaigns. Universal Lead Capture

• What about duplicates in HubSpot? Popl updates existing Contacts per your overwrite rules; otherwise creates a new Contact. Integration Guide

• Will it work offline? Yes; all scans queue locally and Auto Sync to HubSpot later. Offline tactics

Get started

• Set up the HubSpot integration: Step‑by‑step guide

• Explore the HubSpot marketplace app: Popl for HubSpot

• Standardize lead capture for every event: Event Lead Capture