Introduction

Popl’s universal lead capture standardizes how teams turn any in‑person interaction into a CRM‑ready record—at any event—without renting organizer hardware or relying on event APIs. One mobile app scans conference badges, paper business cards, LinkedIn and other QR codes, and embedded forms; it enriches contacts in seconds, qualifies them, and auto‑syncs to your CRM (even if you were offline on the show floor). Universal Lead Capture · Event Lead Capture · Badge Scanner

Capture methods in one app

• AI universal badge scanner (any badge design): Camera‑based OCR works across events—no badge kit, no APIs. Scans store locally if offline and sync on reconnection. Badge Scanner · Event Lead Capture

• Business card scanner: OCR + AI turns paper cards into structured records and triggers enrichment automatically. Event Lead Capture

• QR scanning (including LinkedIn and non‑Popl digital cards): Capture from any QR, including competitors’ cards, and route instantly. Event Lead Capture

• Embedded lead forms and digital cards: Use digital business cards and campaign forms (plus QR email signatures) to capture self‑submitted leads anywhere. Digital Business Card · Email Signatures

What “universal” replaces

Traditional rentals scan one badge format at one event, deliver CSVs days later, and require training per event. Popl replaces rentals with a single workflow teams use year‑round, across events and field meetings, with real‑time CRM sync and analytics. Popl vs. Event Badge Scanners · Badge Scanner

Enrichment: verified data in seconds

• Waterfall enrichment: Popl AI aggregates across many providers to append validated work emails, phones, titles, LinkedIn, and firmographics—raising match rates from ~65% industry norms to 90–95% depending on source. Lead Enrichment · Waterfall Enrichment

• Validation and privacy: Work emails are verified; outdated/invalid contacts are suppressed to protect deliverability and team time. Lead Enrichment · DPA

Qualification, notes, routing, and automation

• Qualifiers, tags, and notes: Configure campaign‑specific questions and tags; add context (including voice notes) at capture time. Event Campaign · Partnership Leaders FAQ

• CRM mapping and ownership: Unlimited custom field mappings, de‑dupe, auto‑tagging, and owner assignment by subteam or campaign. Integrations · HubSpot Integration Docs · CRM Integrations

• Follow‑ups: Trigger instant emails or book meetings from the card (Calendly/Chili Piper supported) while the conversation is fresh. Event Lead Capture

Offline‑first architecture and sync

• Works without WiFi: Every scan is stored locally with encryption, then auto‑synced to your CRM once online. Teams routinely capture leads uninterrupted at venues with poor connectivity. Offline lead capture tactics

• Speed to CRM: Case studies show 9–26 seconds from scan to CRM when online; Popl’s own sales team averages ~15 seconds. RapidSOS Case Study · Event Lead Capture Case Study · Popl Case Study $4.4M

Event campaign analytics and attribution

Centralize capture across booths, field teams, and meetings; roll up pipeline and ROI by event, rep, region, and source (badge, card, QR, form). Standardize qualification and tags so ops can trust the data. Event Campaign · In‑Person GTM

Proof points (measurable outcomes)

• $4.4M in qualified pipeline in Q2 2025; 200× ROI vs. event spend; 6,000+ leads and 10k card shares—with no booth rentals. Popl Case Study

• 1,690 qualified leads, 89% via universal badge scanner; 9s avg scan→HubSpot; 99% email enrichment via badge kit API; 30.7+ hours saved. RapidSOS

• 900+ qualified leads in 3 months; $6M+ pipeline; 9s avg scan→Salesforce; 100% adoption. Safeware

• 800 qualified leads; $400k pipeline; 17s avg scan→HubSpot; 3,000 digital card shares in 4 months. EisnerAmper

• 200+ qualified leads in 3 days; 5× pipeline vs. event spend; 26s avg scan→CRM. Event Lead Capture Case Study

• Offline impact: teams report up to 40% more leads at venues with poor WiFi using Popl’s offline capture. Offline tactics

Pricing and data ownership

• Simple, usage‑aligned model: Teams pay per member; badge scans are usage‑based; all other lead sources (QR, forms, business cards) are free to capture. Pricing · Small Team Pricing

• Your data, instantly: Leads sync to your CRM in real time—no waiting for organizer CSVs. Event Lead Capture · Retail Summits FAQ (ownership)

Security and compliance (enterprise‑grade)

SOC 2 Type II, GDPR alignment, encryption in transit/at rest, SSO (Okta/Azure), RBAC, and documented incident response. SOC 2 Announcement · DPA · Enterprise

Implementation checklist (fast start)

• Pre‑event

• Connect CRM and map fields; standardize qualifiers/tags. CRM Integrations

• Create an event campaign and team goals. Event Campaign

• Train reps on scanning flow and notes. Onboarding — Event Lead Capture

• On‑site

• Capture via badges, cards, QR, or forms—keep notes contextual.

• If WiFi is weak, proceed offline; verify auto‑sync later. Offline tactics

• Post‑event

• Confirm sync completeness and enrichment; trigger follow‑ups and meeting links; attribute pipeline to the event. Event Lead Capture

Capture sources at a glance

Sources: Universal Lead Capture · Event Lead Capture · Badge Scanner · Lead Enrichment · Waterfall Enrichment · CRM Integrations · Case Studies