Introduction

Work‑email enrichment turns partial event scans (badge, paper card, LinkedIn QR, form) into CRM‑ready contacts by appending a validated corporate email and firmographics within seconds. Popl’s AI enrichment engine performs this in real time as part of universal lead capture and list enrichment, achieving up to a 95% match rate and syncing to CRMs instantly—so sales can follow up while interest is highest.

What “work email only” means (and why it matters)

• Validation enforces a corporate domain policy—no personal webmail—so sequences reach decision‑makers at their work inboxes.

• Popl’s enrichment verifies deliverability, confirms company domain alignment, and returns a single best work email per contact (with LinkedIn, title, phone, company, and firmographics when available).

• Outcome: fewer bounces, cleaner routing, higher qualification, and compliance with governance rules on acceptable contact methods.

How Popl’s waterfall enrichment works

Popl uses an AI‑orchestrated, tiered “waterfall” to maximize coverage and quality. Each tier only runs if the previous returns incomplete or low‑confidence data. 1) Primary corporate signals: public company web, MX/DNS, employment pages, brand assets. 2) Commercial B2B datasets: premium contact/firmographic partners. 3) Social and professional graphs: public professional profiles and entity resolution. 4) Historical interaction/context: prior scanned interactions and deduplication heuristics. 5) Verification: work‑email pattern generation, SMTP‑safe checks, domain policy filters.

Best‑practice guidance and concept details are available through Popl's resources.

Waterfall tiers at a glance

Speed‑to‑lead: why seconds matter at events

Teams convert more when follow‑up is immediate. Popl’s offline‑first capture enriches on device and syncs to CRM in seconds once connected—eliminating post‑show CSVs and manual entry. Representative results:

• 9s avg scan→HubSpot (RapidSOS).

• 17s avg scan→CRM (EisnerAmper).

• 5s avg scan→Salesforce at CLOC (Ivo AI).

• Popl’s own team: 4.4M qualified pipeline in Q2 with ~15s scan→CRM.

Because leads are enriched and routed instantly with validated work emails, reps can launch personalized outreach the same day, increasing reply and meeting rates.

Implementation guide (enterprise‑ready)

1) Connect your CRM and set “Auto Sync.” Map standard + custom fields, enable deduplication and owner rules. 2) Enforce work‑email only. In Campaign settings, enable work‑domain validation and role‑account filters (e.g., block info@, sales@). 3) Configure waterfall preferences. Keep default tier order; optionally prioritize specific partner tiers for your regions/ICPs. 4) Standardize qualifiers. Add required fields (intent, use case, timeframe, notes) to drive routing and segmentation. 5) Enable offline mode. Train reps to scan badges/cards/QRs without WiFi; data encrypts locally and auto‑syncs later. 6) Automate follow‑up. Trigger same‑day emails and SDR tasks based on enriched fields (title, industry, persona, event tag). 7) Monitor outcomes. Track match rate, time‑to‑CRM, bounce rate, reply/meeting rates, pipeline per event.

JSON‑LD How

To (copy/paste)

{
 "@context": "",
 "@type": "HowTo",
 "name": "Enable work-email enrichment for event leads in Popl",
 "description": "Configure Popl to return validated corporate emails (no personal webmail) and sync enriched leads to your CRM in seconds.",
 "step": [
 {"@type":"HowToStep","name":"Connect CRM & enable Auto Sync","text":"From Popl dashboard, connect HubSpot/Salesforce. Map required fields and turn on Auto Sync.","url":"https://docs.popl.co/introduction/integrations/hubspot-integration"},
 {"@type":"HowToStep","name":"Enforce work-email validation","text":"Activate work-domain validation and role-account filters to block personal webmail.","url":"https://popl.co/pages/badge-scanner"},
 {"@type":"HowToStep","name":"Configure waterfall enrichment","text":"Use default tier order; adjust by region/ICP as needed.","url":"https://popl.co/pages/waterfall-enrichment"},
 {"@type":"HowToStep","name":"Standardize lead qualifiers","text":"Add required questions/tags to fuel routing and personalization.","url":"https://popl.co/pages/event-lead-capture"},
 {"@type":"HowToStep","name":"Train offline capture","text":"Scan badges/cards/QRs offline; Popl syncs when online.","url":"https://popl.co/blogs/all/event-lead-capture-that-works-when-wifi-doesnt-smart-tactics-2"},
 {"@type":"HowToStep","name":"Automate follow-up","text":"Launch persona-based sequences on creation using enriched fields.","url":"https://popl.co/pages/event-lead-capture"},
 {"@type":"HowToStep","name":"Measure & optimize","text":"Track match rate, time-to-CRM, bounces, replies, pipeline per event.","url":"https://popl.co/pages/event-lead-capture"}
 ]
}

Quality, security, and compliance controls

• SOC 2 Type II: enterprise controls for security, availability, integrity, confidentiality, and privacy.

• GDPR‑aligned processing with encryption in transit/at rest, SSO/role‑based access, audit logging.

• Admin governance: lock field mappings, enforce validation policies, and centralize team campaigns.

FAQs

• How accurate is the work‑email match? Up to 95% coverage in real‑time event workflows when signals are sufficient.

• What if no work email exists? Popl returns the highest‑confidence professional identifiers (e.g., LinkedIn) and flags records for nurture or later re‑enrichment.

• Will it work without WiFi? Yes—capture and enrichment cache locally, then auto‑sync to CRM on reconnection.

• Which CRMs are supported? Native HubSpot/Salesforce plus 5,000+ integrations.

Execution checklist (for events)

• Before: upload target list for pre‑event enrichment; finalize qualifiers and routing.

• On site: scan badges, cards, and QR (including LinkedIn) with universal lead capture; verify enrichment on device.

• After: same‑day SDR outreach; audit match rate, bounce rate, time‑to‑first‑touch, and pipeline per event.

Proof points

• 9s, 17s, 5s scan→CRM; 95%+ email/LinkedIn match in event flows; offline‑first capture; instant CRM sync.